Advertising and Public Relations

Marywood University
Scranton, Pennsylvania, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Our comprehensive program will teach you to think on a multidimensional level. You’ll learn strategic planning and tactical execution in marketing, advertising, public relations, special events and sales promotion. You’ll be prepared for a career in advertising, public relations, special events and sales promotion.

The department offers a student a number of opportunities to enhance his or her education. These include professional internships, independent studies, and membership in professional and student-based organizations, such as the AAF and PRSSA (advertising/public relations), Marywood Players (theatre), Marywood University Dance Ensemble (dance), and the NACB (telecommunications). The department also supports its activities through its own and campus-wide, contemporary teaching facilities.

Facilities:
WVMW-FM: On-air stereo radio station licensed by the FCC; studio for interview programs equipped with PC-based music system and a digital delay for talk shows. A student staff manages and operates the station’s daily broadcasting schedule with a coverage area that encompasses northeastern Pennsylvania; affiliated with the Intercollegiate Broadcasting System.
TV MARYWOOD: Digital facilities with full audio and video production capabilities, electronic field, graphics, and post-production facilities. Students have ready access to computer-based audio labs, nonlinear editors, and a comprehensive television control room and studio. Professional audio and lighting kits complement sophisticated digital field production systems. Student management and operational staff direct live and taped programming via regional facilities of Adelphia Cable; programming may also be produced for internal and external clients.
MARYWOOD THEATRE: 1100-seat, professionally equipped auditorium with sophisticated lighting control system; supports the production of classical, contemporary, musical, and children’s theatre.
BLACK BOX THEATRE: Laboratory theatre with flexible staging; designed for student directed productions and to support experimental theatre.
MULTIMEDIA THEATRE: Audio-video facility for public presentations involving cinema, slides, audio and video recordings, and computer-based media.
COMPUTER LABORATORIES: Word processing, desktop publishing, threedimensional computer graphics, scriptwriting, and multimedia productions. Access is also provided to the Internet.
WOOD WORD: Marywood’s student newspaper.

Outcomes:
Students are prepared for careers in advertising and public relations agencies and varied private and public organizations.

Some of our alumni:

Christina Abbott, ’05, Manager of Marketing and Communications, People 2.0
...''

Phone:(570) 348-6234 toll free:1-866-279-9663

School Address:

Marywood University, 2300 Adams Avenue, Scranton, Pennsylvania 18509 USA


Jobs & Resumes: Scranton
Houses & Roommates: Scranton

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