Media Economics

New School University
New York, NY, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' An understanding of the economics of today’s media industry is essential to investors, owners, and managers. The emerging information economy offers a unique range of challenges to traditional business models as well as unparalleled opportunities. In order to address this situation, Media Economics introduces students to key revenue and expense components of all media segmentsâ€?newspapers, radio, television, cable, and "new media"—as well as evaluating each medium from the perspective of an owner, consumer/user, customer/advertiser, and employee.

Topics Covered:

The business of media
Defining media economics
Media without content (directories, etc.)
Newspapers, the first modern medium
Magazines from "mass" to "niche"
Radio, the first electronic medium
Network television
Cable TV and a new distribution model
New media, a business or a dream?
...''

Phone:212.229.5630

School Address:

66 West 12th Street, New York, NY 10011 USA

Jobs & Resumes: New York
Houses & Roommates: New York

Journalism Basics
Illustrator Basics
Photoshop Basics
Web Design
Digital Imaging with Photoshop
Color Theory
Graphic Design
Interior Space Planning
Graduate Certificate in Media Management
Media Management and Leadership
fashion merchandising and marketing
Teaching English to Speakers of Other Languages
Interior Design Certificate
Graphic Design Certificate
Fashion Studies Certificate
Photography
Product Design

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