Media Management and Leadership

New School University
New York, NY, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Dramatic changes in technology and in the media’s role in converging technologies require new management and leadership techniques and paradigms. The ability to manage and value content, along with the more traditional work of planning and organizing processes and directing employees, is crucial for contemporary media managers.

What are the distinctive challenges involved in managing technological change and its impact on media content, distribution, and presentation? What are the most effective ways to manage creative people who generate intriguing, arresting content? How can managers facilitate the production of strategies that position media organizations competitively against other entertainment and information providers?

This course uses case-study discussion and analysis to examine the latest theory and practice in these areas and emphasizes broadcast media.

Topics Covered:

Company values
Working with the wrong person
New managers
Management tools that work
Mission statements
How to manage creative people
Dealing with the problem boss
Game theory
Managing technological change
Hiring
Developing winning strategies
Programming strategy in television
The executive as coach
...''

Phone:212.229.5630

School Address:

66 West 12th Street, New York, NY 10011 USA

Jobs & Resumes: New York
Houses & Roommates: New York

Journalism Basics
Illustrator Basics
Photoshop Basics
Web Design
Digital Imaging with Photoshop
Color Theory
Graphic Design
Interior Space Planning
Graduate Certificate in Media Management
Media Economics
fashion merchandising and marketing
Teaching English to Speakers of Other Languages
Interior Design Certificate
Graphic Design Certificate
Fashion Studies Certificate
Photography
Product Design
Fashion Design

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