Training Course:Services MarketingSchool/Trainer:Humber College Institute of Technology & Advanced Learning
Toronto, Ontario, Canada
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This course will focus on the vital importance of service industries such as banking and finance, healthcare, automobile services and the role they play in today’s economy. The course will supplement and build on the basic marketing course by focusing on the strategies and problems specific to service businesses. It introduces a new focus within the marketing mix, emphasizing the implications of customer expectations and perceptions, including services marketer’s three Ps: People, Physical Evidence and Process; the GAPS model of service quality; the impact of service failure and recovery; consumer-based pricing and value-pricing strategies; and integrated services marketing communications.
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Please go to the school's official website for training price and schedule:
http://www.humber.ca/
Phone:416.675.5000
School Address:
205 Humber College Blvd., Toronto, Ontario, Canada M9W 5L7
3199 Lake Shore Blvd. W., Toronto, Ontario, Canada M8V 1K8
229 Broadway, Unit #4, Orangeville, Ontario, Canada L9W 1K4
Jobs & Resumes: Toronto
Houses & Roommates: Toronto
Other training courses offered by Humber College Institute of Technology & Advanced Learning:
Leadership
Managerial Accounting
Manufacturing Leadership Certificate Program (MLCP)
Marketing
Occupational Health and Safety
Operations Management
Professional Golf Management Certificate
Project Management
Project Resources Planning and Scheduling
Real Estate: Law Clerks
Transportation of Dangerous Goods
Criminal Justice
Conflict Management
Criminal and Civil Law
Fitness and Lifestyle Management
Forensic Investigation
Volunteer Management
Investigator’s Certificate
Traffic Management
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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