Advertising - Media Sales

Humber College Institute of Technology & Advanced Learning
Toronto, Ontario, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Humber’s Advertising - Media Sales program covers everything from evaluating the major media in Canada and assessing their strengths and weaknesses, to developing focused media campaigns and compelling media presentations.

The expansive curriculum covers translating marketing objectives into media objectives, analyzing audience data, and estimating costs, as well as buying/selling advertising time or space for TV, radio, outdoor, magazines, and newspapers. Instructors teach students to speak knowledgeably and persuasively, and train them to negotiate on behalf of a buyer/seller of time and space. Technology is important, so participants learn the computer systems used by the media. The course culminates with a six-week work placement at a radio or TV station, newspaper, magazine, or advertising agency.

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Phone:416.675.5000

School Address:

205 Humber College Blvd., Toronto, Ontario, Canada M9W 5L7

3199 Lake Shore Blvd. W., Toronto, Ontario, Canada M8V 1K8

229 Broadway, Unit #4, Orangeville, Ontario, Canada L9W 1K4

Jobs & Resumes: Toronto
Houses & Roommates: Toronto

Pharmacy Technician
Practical Nursing
Culinary Management
Culinary Skills
Fitness and Health Promotion
Hotel and Restaurant Management
Tourism Management
Game Programming
3D Modeling and Visual Effects Production
Advertising and Graphic Design
Broadcasting - Radio
Photography
Film and Television Production
Graphic Design
Journalism
Multimedia 3D Computer Animation
Multimedia Design and Production Technician
Web Design, Development and Maintenance
Mould and Die Design

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