Advertising as Social Communication

Columbia College
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is an introduction to the analysis of advertising as social communication. The course will provide a historical perspective on the emergence of "consumerism" as an idea and cultural practice communicated through advertising. It will examine how mass mediated advertising and marketing practices produce stylized narrations by which the social world is reimagined as a world of consumption. The course starts with an overview of contemporary debates about consumerism and the changing psychological and cultural dynamics of consumption in the market society. It goes on to examine the history of advertising in the context of the development of consumer culture. The course then examines the design of advertising messages and the communication strategies used to promote circulation of goods, and provides applied methods of interpreting and decoding ads. The course concludes with a discussion of advertising’s role in the construction of "globalized" culture and communication.
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Phone:(604) 683-8360

School Address:

Columbia College 500 - 555 Seymour Street Vancouver, BC, Canada V6B 6J9

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver

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