Marketing

Columbia College
Vancouver, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' To provide students with a fundamental knowledge of marketing concepts and tools in marketing through:

Understanding the role of marketing in business,
Understanding basic concepts and ideas, terminology and tools used in marketing, including marketing mix, consumer behaviour, situation analysis, marketing research and marketing strategy,
Developing the knowledge and tools necessary to design and implement an effective marketing plan for a real product or service,
Understanding the roles of analysis and creativity in a marketing plan,
Understanding the ethical dimension of marketing,
Developing the ability to write and present an effective marketing plan.
Course Description:

Business 250 introduces the student to the essential concepts, terms, and functions of marketing in the business organization. It also exposes students to management perspective in the analysis, development, evaluation and implementation of marketing strategy through case studies in marketing. Students will learn the elements of marketing mix, situation analysis and how to develop a marketing plan.

...''

Phone:(604) 683-8360

School Address:

Columbia College 500 - 555 Seymour Street Vancouver, BC, Canada V6B 6J9

Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver

Advertising as Social Communication
Financial Accounting
Managerial Accounting
Interpersonal Skills
Finance, Money and Banking
Corporate Finance and Capital Markets
Software Packages and Programming
Data Structures and Programming
Japanese
Spanish
Academic English-as-a-Second-Language (ESL)
Cambridge Certificate in Advanced English (CAE)

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