Marketing

Thompson Rivers University
Kamloops, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' In this course, students assume the role of a marketing manager and learn how to make effective marketing decisions. Marketing permeates our lives, from the advertising that we are exposed to on a daily basis, to the product decisions we make as consumers, to the need for all of us to communicate with and persuade others in order to accomplish our personal and professional goals.

Students go behind the scenes played out in retail, manufacturing, and other marketing organizations to learn how key marketing decisions are made. Students also learn how key marketing concepts, principles, and theories can help marketers make effective decisions.

In this course, you will learn how to make effective marketing decisions by learning and applying key marketing concepts, principles, and theories. By the end of this course, you should be able to:

Explain the use of core marketing concepts, principles, and theory.
Apply these concepts, principles, and theories to make sound marketing decisions.
Explain the marketing planning process and apply this process to a specific business case.
Discuss marketing issues and concepts with managers.
...''

Phone:1-250-828-5000

School Address:

Box 3010, 900 McGill Road, Kamloops, BC., Canada V2C 5N3


Jobs & Resumes: Kamloops
Houses & Roommates: Kamloops

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Financial Management
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