Marketing for Managers

Thompson Rivers University
Kamloops, BC, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is designed to provide learners with applied, industry-standard business skills and knowledge, and to offer learners the opportunity to capitalize on their strengths and to expand the scope of their abilities to begin extraordinary careers. ADMN 365 is a Web-based paced course that provides a framework that students may use to assess marketing possibilities, analyze all aspects of a marketing plan, and evaluate marketing decisions in a practical and effective manner. The course is designed to help students think like marketers and act as managers. The course is for managers who are not directly responsible for developing and implementing marketing plans and managers in small organizations without marketing departments, who may be responsible for marketing a product or service. It is also relevant to people with product or service responsibilities, anyone just beginning their careers in a company’s marketing department, and non-marketers who need to have the mindset of a marketer. In this course, students read research articles on key aspects of marketing in today’s world, play a marketing simulation game in which they make key marketing decisions, and examine the marketing practices that are relevant to their own work and interests.

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Phone:1-250-828-5000

School Address:

Box 3010, 900 McGill Road, Kamloops, BC., Canada V2C 5N3


Jobs & Resumes: Kamloops
Houses & Roommates: Kamloops

Management Accounting
Financial Accounting
Public Administration
Production & Operations Management
Written Communication in Public & Non-Profit Sects
Labour Relations
Financial Management
Taxation
Analytical Decision Making
Leadership Fundamentals
Strategic Human Resources Mgmt
International Business
Business Law
Retail Marketing
Advanced Financial Accounting
Ethical Public Management
Public Sector Human Resources & Labour Relations
Assurance (Auditing)
Managing Change

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