Training Course:Integrated Marketing CommunicationSchool/Trainer:Thompson Rivers University
Kamloops, BC, Canada
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This course studies the use of promotional tools by business as well as their creation and management. The course provides an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion. Topics include an evaluation of the role of promotion in marketing and the economy; the formulation and analysis of promotional goals; planning, organizing, and controlling the promotion function; creative planning; and budgeting and media selection.
...''
Please go to the school's official website for training price and schedule:
http://www.tru.ca/
Phone:1-250-828-5000
School Address:
Box 3010, 900 McGill Road, Kamloops, BC., Canada V2C 5N3
Jobs & Resumes: Kamloops
Houses & Roommates: Kamloops
Other training courses offered by Thompson Rivers University:
Strategic Human Resources Mgmt
International Business
Business Law
Retail Marketing
Advanced Financial Accounting
Ethical Public Management
Public Sector Human Resources & Labour Relations
Assurance (Auditing)
Managing Change
Strategic Planning & Project Management
Mass Communication
The Publishing Process
A Criminal Justice Perspective
Criminal Law
Economic & Business Statistics
Basic English Skills
Advanced English Skills
French
Japanese
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