Marketing Management

Central Queensland University
Brisbane, Gold Coast, Melbourne, Sydney, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course covers marketing from the point of view of the marketing manager. It defines marketing, how the marketing process works, and the importance of marketing as a central function of organisation effort in an increasingly complex and competitive business environment. The critical importance of the marketing plan is emphasised. The major tools and techniques used by modern professional marketers are covered. The course also includes the marketing virtues of taking a customer focus and of practising marketing that is in the best long term interests of consumers.

...''

Phone:+61 7 4930 9777

School Address:

108 Margaret Street
Brisbane
QLD
4000
AUS

60 Marine Parade
Southport
QLD
4215
AUS

333 and 400 Kent Street
Sydney
NSW
2000
AUS



Jobs & Resumes: Brisbane, Gold Coast, Melbourne, Sydney
Houses & Roommates: Brisbane, Gold Coast, Melbourne, Sydney

Graduate Diploma of Financial Management
Accounting Information for Decision Making
Organisational Finance
Financial Market Analysis
MBA
Human Resource Management
Strategy Development and Initiatives
Master of Financial Management
Master of Professional Accounting
Auditing and Ethical Practice
Strategic Cost Management
Corporate Accounting
International Finance
Investments - Analysis and Management
Australian Taxation Law
Business Law

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: In most cases you will get a unique submit code along with your each posting on this website. Please provide it as well as the message title if you want any assistance for editing/removal.