Master of Marketing

Griffith University
Gold Coast, Logan, Mt. Gravatt, Nathan, South Bank, QLD, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Master of Marketing develops a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you will learn how to think more strategically about value, positioning and competitive advantage. An understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications, is acquired. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.

Attendance
The Master of Marketing is offered full-time and part-time on campus at the Gold Coast campus. You may choose to study courses at other campuses if or where the program structure allows.

As a full-time student, you will generally attend 12 hours of scheduled classes per week throughout the semester.

As a part-time student, you will generally attend 6 hours of scheduled classes per week.

Classes may be scheduled during the day and evening throughout the week. Sufficient classes will be scheduled from 5 p.m. to accommodate part-time students unavailable to attend classes during the day.

International students must maintain a full-time study load.

Career opportunities
Graduates are prepared for a broad range of career avenues, and have the ability to pursue a senior management career within the marketing profession.

The Master of Marketing meets the educational requirements for Certified Practising Marketer (CPM), Australian Marketing Institute (AMI). Courses in the Master of Marketing meet the educational requirements of the AMI for Maintaining a CPM under the AMI’s Professional Maintenance Program.
...''

Phone:(+61 7) 3735 7818

School Address:

Centre for Medicine and Oral Health
16 High Street
Southport, Qld

Gold Coast Campus
Parklands Drive
Southport, Qld

Griffith Graduate Centre
Sidon Street
South Bank, Qld

Logan Campus
University Drive
Meadowbrook, Qld

Mt Gravatt Campus
Messines Ridge Road
Mt Gravatt, Qld

Nathan Campus
170 Kessels Road
Nathan, Qld

Queensland College of Art
226 Grey Street
South Bank, Qld

Queensland Conservatorium
16 Russell Street
South Bank, Qld



Jobs & Resumes: Gold Coast, Logan, Mt. Gravatt, Nathan, South Bank
Houses & Roommates: Gold Coast, Logan, Mt. Gravatt, Nathan, South Bank

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Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

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