Public Relations

University of South Australia
Adelaide, SA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The program aims to develop the skills and knowledge necessary for contemporary public relations practice. The program focuses on the effective management of communication, educates students to communicate in a variety of contexts, teaches them to research the effectiveness of communication, and, through the critical and theoretical approach offered in this program, develop ethical and responsible professional skills.

Entry requirements

Applicants are required to have:

Qualified for the SACE; and
Recorded achievement in five SACE subjects taken at Stage 2 level; and
Included at least four Stage 2 subjects which are approved Higher Education Selection Subjects (HESS G);
Obtained an achievement score of ten or better for prerequisite subjects;
Obtained a competitive TER.
Alternatively, the minimum educational requirements may be met by those who have:

Completed the equivalent secondary education qualifications as required for university entry under SACE;
Completed or partly completed a recognised higher education program at a recognised higher education institution;
Completed at least four Open Universities Australia (OUA) courses at the appropriate level;
Completed a recognised diploma or associate diploma from TAFE or Certificate IV level course;
Completed the International Baccalaureate Diploma;
Completed the University Foundation Studies program;
Qualified for Special Entry.
In addition, international applicants will require an International English Language Test System (IELTS) minimum score of 6.0 in Reading and Writing subscores and a minimum overall score of 6.0 or equivalent.

Content/structure

The Bachelor of Public Relations is equivalent to three years of full-time study or 108 units. The program includes studies in:

4 courses in foundation (18 units)
1 course in Indigenous Australian Studies (4.5 units)
7 courses in professional major, including 6 courses of 4.5 units each (27 units), and 1 course of 9 units (9 units)
6 courses in sub major (27 units)
3 courses in professional concentrations in marketing and ethics (13.5 units)
a public relations elective (4.5 units) and
an elective of choice (4.5 units)
...''

Phone:+61 8 8302 6611

School Address:

University of South Australia
GPO Box 2471
Adelaide, South Australia 5001
Australia


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