Services Marketing

Institute of Chartered Financial Analysts of India University
Agartala, Tripura, India

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Today, the service sector contributes more than 50 percent to India’s GDP. This is a far cry from the situation a few decades ago, when India was basically an agricultural economy. This shift from manufacturing and agriculture to services is being witnessed in countries all over the world. With the increasing prominence of services in the global economy, Services Marketing has become a subject that needs to be studied separately.

The PG Certificate Program in Services Marketing is designed to help students/executives in acquiring a good understanding of the Services Marketing.

Program Structure & Topics

Services Marketing I

Services Marketing II

Services Marketing I : Understanding services, The nature of services marketing, Customer expectations and perceptions, Market segmentation and targeting, Positioning and differentiation of services, Managing demand and capacity, The marketing mix elements.

Services Marketing II : Relationship marketing, Internal marketing, Supplementary services, Developing and managing the customer-service function, Marketing planning for services, Service quality, Globalization of services, Marketing services �Specific industries/ sector, Tourism, travel and transportation, Banking, Insurance, Portfolio management, Mutual funds, Communication and information services marketing, Telecom, Courier, Broadcasting, Healthcare, Consultancy, Information technology, Advertising, Retailing, Marketing of education services, Charities marketing.
...''

Phone:0381-2319507

School Address:

The ICFAI University

Jagannath Bari Road, Bidurkarta Chowmuhani

Agartala-799001.

Tripura (West)



Jobs & Resumes: Agartala
Houses & Roommates: Agartala

Financial Services - PG Certificate
Financial Risk Management - PG Certificate
Mutual Funds - PG Certificate
Financial Planning - PG Certificate
International Banking - PG Certificate
Reinsurance - PG Certificate
Insurance Investments - PG Certificate
Direct Taxation
Indirect Taxation
Sales & Distribution Management
Marketing Communications

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