Marketing Communications

Institute of Chartered Financial Analysts of India University
Agartala, Tripura, India

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Marketing communication has undergone drastic changes over the last few years. In the past, marketers communicated through a limited number of marketing communication tools like advertising, sales promotions or sales personnel; the number of media options ¾ like radio, television or print media at their disposal was also limited. In the last couple of decades though, fragmentation of traditional media such as television and print, and the emergence of new or non-traditional media such as the Internet, have made marketing communications much more complex.

The PG Certificate Program in Marketing Communications is designed to give students/executives a comprehensive understanding of the Marketing Communications.

Program Structure & Topics

Marketing Communications I

Marketing Communications II

Marketing Communications I : Marketing communications �an overview, Consumer buying behavior, Modelling for marketing communication, Marketing communication planning process, Marketing communications research, Advertising objectives and planning, Creative strategy, Media planning, Other issues in advertising.

Marketing Communications II : Mass media promotions, Outdoor advertising, Sales promotion strategy, Personal selling, Public relations, Direct marketing, Integrated marketing Communications, Marketing communications budgeting, Measuring promotional performance, Global marketing communications, Brand management, Ethics in marketing communications.
...''

Phone:0381-2319507

School Address:

The ICFAI University

Jagannath Bari Road, Bidurkarta Chowmuhani

Agartala-799001.

Tripura (West)



Jobs & Resumes: Agartala
Houses & Roommates: Agartala

Financial Risk Management - PG Certificate
Mutual Funds - PG Certificate
Financial Planning - PG Certificate
International Banking - PG Certificate
Reinsurance - PG Certificate
Insurance Investments - PG Certificate
Direct Taxation
Indirect Taxation
Sales & Distribution Management
Services Marketing

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