Training Course:AdvertisingSchool/Trainer:Stouffville College
Toronto, ON, Canada
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' General Concepts of Advertising: Advertising Strategies - Primary and Selective Advertising - Institutional Advertising - Relationship of Objectives of Marketing and Advertising - The Advertising Budget - Methods of Financing the Advertising Budget - The Creative Process - Unique Selling Proposition (USP) - The Media - The Campaign Concept - The Creative Process in Television - Production for TV - Evaluation of the TV Commercial - The Creation in the other Media - Media Strategy - Techniques of Media Planning - The Digital Technology and the Future of the Media
The Advertising Agency: History and Evolution - Agency Service - Organization - Conflict of interest - Other Options - Fees and Discounts - Future (The XXI Century Agency)
The Creative Process in Advertising: Definition - The Creative Attitude - Creative Characteristics - Conditions for the Creative Process - Generation of Ideas
Memory Mechanisms In Advertising: What is Memory? - Perception - Immediate memory - Photographic memory (Eidetic) - Short Term Memory - Long Term Memory - Categories of Memory - Learning - Forgetfulness - Interference - Those "Scripts" - Repetition and Messages Recall.
...''
Please go to the school's official website for training price and schedule:
http://www.stouffvillecollege.ca/
Phone:(416) 850 3030
School Address:
18 Wynford Dr. Suite# 615, Toronto, Ontario, Canada, M3C 3S2
Jobs & Resumes: Toronto
Houses & Roommates: Toronto
Other training courses offered by Stouffville College:
ACCA Fundamentals level
ACCA Professional level
Certified Accounting Technician
INTERPRETATION OF FINANCIAL STATEMENTS
PERFORMANCE MANAGEMENT
FINANCIAL STRATEGY
RISK MANAGEMENT
International Financial Reporting
Management & Business Administration
Sales
Distribution And Channels Of Distribution
Logistics and Supply Chain Management
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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