Marketing - Fundamentals & Practice

BPP Professional Education
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

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The day concentrates on the fundamentals to help people understand what marketing is - and what it is not - before reviewing practical things that you can do to influence clients, your firm’s bottom line and to evolve a more client-focused and marketing-oriented culture within the office.
Learning Objectives

At the end of this course delegates should be able to:
Define marketing and the ’mix’ of issues that need managing
Plan a business and marketing strategy
Develop a marketing culture
Create business from existing clients
Appreciate ’best practice’ of the top-ten key marketing tools
This course satisfies the Solicitors�Code of Conduct Rule 5 for solicitors who manage or supervise staff.

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Phone:0845 226 2422

School Address:

BPP Professional Education
Professional Development Division
1 Procter Street
Holborn
London
WC1V 6DW
UK


Jobs & Resumes: London
Houses & Roommates: London

Investment Management
Real Estate Investment Trusts
MiFID: Markets in Financial Instruments Directive
Market Risk Management & Controls
Risk Management
Treasury
Foreign Exchange
Valuing Pension Schemes
Internal Auditing
Risk Based Internal Auditing
Audit of Taxation
Audit of Pension Schemes
Accounting & Assurance
Budgeting
Business Finance
Business Mathematics
Enterprise Risk Management
From Activity-Based Costing (ABC) to Activity-Based Management (ABM)
Investment Appraisal

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