Marketing

BPP Professional Education
Birmingham, Bristol, London, Manchester, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This learning module comprises three interactive learning sessions and introduces the key vocabulary of marketing (such as segmentation, market targeting and product positioning). It describes the all-important marketing mix (price, product, promotion and place), with particular emphasis on price and promotion. Strategic marketing and market research are also described. (Note that there is some overlap between strategic marketing and material in the strategic planning package).

Learning outcomes: By the end of this learning module you will be able to:

Understand the traditional approach to marketing
Understand the main terminology of marketing; segmentation, positioning, targeting
Understand and evaluate McCarthy’s Marketing Mix - product, price, promotion, place
Have an awareness of the main types of marketing research.
...''

Phone:0845 226 2422

School Address:

BPP Professional Education
Professional Development Division
1 Procter Street
Holborn
London
WC1V 6DW
UK


Jobs & Resumes: Birmingham, Bristol, London, Manchester
Houses & Roommates: Birmingham, Bristol, London, Manchester

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Pre-Owned Asset Tax
Principles Of VAT
Private Residences & Tax
Tax & Charities
Tax Planning Via Trusts
Taxation Of Cross-Border Commercial Transactions
Taxation Of Internationally Mobile Employees
Taxation of Marriage, Separation, Divorce & Death
VAT Implications of Overseas Services
Strategic Planning
Insider Dealing and Market Abuse
Commercial Law
Company Law
Contract Law
EU Competition Law
Insurance Law
Bail & Mitigation - Law & Advocacy
Criminal Justice Act 2003

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