Customer Relationship Management

Reed Learning
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Customer Relationship Management (CRM) is a business philosophy, not just a technology. Practising CRM helps you stay close to existing customers and win new ones. This course provides an overview of this philosophy and the techniques and systems required to put it into practice.

Course Overview
�Define customer relationship management to understand what it involves
�Improve the way your clients perceive the service they receive
�Handle complaints and problems using a model for service recovery
�Learn from the experts to benchmark your own organisation against the CRM leaders
�Highlight the moments of truth in service delivery, as they are perceived by clients
�Understand the role of information systems in CRM
�Empower and motivate customer service

What do I get out of it?
�Understanding of the importance of CRM to business success
�Techniques to segment your customer base to identify your most important customers and how to manage the relationship with them
�The ability audit the stages in the service delivery process in order to identify opportunities for improvement
�Understanding of effective service recovery in order to retain customers who experience service problems
...''

Phone:0800 132 448

School Address:

9 Kingsway, London, WC2B 6XF UK

Jobs & Resumes: London
Houses & Roommates: London

Modelling and Mapping
People Skills for Project Managers
Persuading and Influencing for the PA and Administration Personnel
Proofamatics
Report Writing for Business
Self Management And Personal Effectiveness
Stress Management
Team Secretary
Time Management
Advanced Negotiation Skills for Senior Managers
Public Relations
Marketing Communications
Negotiation Skills for Buyers
Professional Telephone Techniques
Writing Newsletters and Magazines
Accounting Standards Masterclass
Acquiring and Divesting Unquoted Companies
From Activity-based Costing (ABC) to Activity-based Management
Better Management Reporting, Planning and Control

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