Marketing Communications

Reed Learning
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is about devising communication plans that stand out among the 1500 commercial messages an individual receives in a day. The course will help you evaluate and revise your existing plan, looking at new systems, technology and best practice. This course gives delegates a set of immediately useful tools that can be utilised the very next day

Course Overview
�The communications process �how the different methods interact
�The communications mix �achieve maximum impact
�Building the plan �how to write an effective communications plan.
�The impact of advertising �raising and maintaining awareness
�Planned public relations �and customer relationship management plan
�Sponsorship �how to get the most out it
�Sales promotion �how it contributes to bottom-line profit
�Measurability �how to evaluate the plan and revise in changing conditions
�Budgeting methods –how to ensure the spend is not wasted

What do I get out of it?
�Tools for an effective communication plan
�Measurable targets
�Integrated above and below the line strategy
�Optimal media mix for maximum impact
�A communication plan that stands out
�Improved return on investment
...''

Phone:0800 132 448

School Address:

9 Kingsway, London, WC2B 6XF UK

Jobs & Resumes: London
Houses & Roommates: London

Persuading and Influencing for the PA and Administration Personnel
Proofamatics
Report Writing for Business
Self Management And Personal Effectiveness
Stress Management
Team Secretary
Time Management
Advanced Negotiation Skills for Senior Managers
Customer Relationship Management
Public Relations
Negotiation Skills for Buyers
Professional Telephone Techniques
Writing Newsletters and Magazines
Accounting Standards Masterclass
Acquiring and Divesting Unquoted Companies
From Activity-based Costing (ABC) to Activity-based Management
Better Management Reporting, Planning and Control
Corporate Performance Management and Business Intelligence
Corporation tax update

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