Promoting your Green Message

Reed Learning
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Effective green marketing does not simply involve green-washing your business; it is about a recalibration of your marketing values. The course will focus on how to market your business, its products and services to optimise their environmental features. It will also enable delegates to develop an awareness of trends and opportunities for future green developments.

Course Overview
An introduction to green marketing
- What is Green Marketing?
- How does it relate to the promotion of your products and services?
-Avoiding green-wash; how to add real value
�Living your values - making your marketing as green as your products
�Creating a strong, positive brand
�Case studies of best and worst practice
�Common pitfalls of green marketing; losing control of the message
�Defensive PR - responding to criticism of green-washing and green backlash
�Estimating the costs and benefits
�Action planning and goal setting
- Short-term wins
- Long-term Investment
�Promoting your achievements; developing a green communication plan

What do I get out of it?
An understanding of how your products and services contribute to environmental impacts and the real costs of this to your business
�Examine alternative products and their environmental potential
�Develop action plans to improve green marketing of products and services
...''

Phone:0800 132 448

School Address:

9 Kingsway, London, WC2B 6XF UK

Jobs & Resumes: London
Houses & Roommates: London

Receivables Management
Faster financial closing
Financial Reporting in France and Germany
Contract Law
Payroll
SAGE Line 50
Sarbanes Oxley
Treasury management
VAT for accounts in industry and commerce
Green HR
Reduce your Carbon Footprint
Green Buyer
Green Organisation
The Green P&L
Advanced Employment Law
Appraisal Interviewing
Best Practice For Training Managers
Disciplinary Investigations
Health and Safety at Work

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