Advertising Management

Xavier Institute of Management
Bhubaneswar, India

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' To introduce students to the advertising concepts, theories, strategies,methods and tools with a view to enablng them to plan, create and implement good advertising as well as to judge and evaluate advertising in their role as advertisers.

Syllabus
Perspectives on Advertising Advertising Planning and decision Making Advertising Goals and Objectives Positioning and Segmentation Advertising Research Attention and comprehension Consumer Attitudes Brand Equity, Image,Personality Media - Planning,Usage,Selection,Strategy How advertising works - Production Budgeting and Developing the Campaign The Agency Business Evaluation of advertising,Legal aspects,Recent trends Sales Promotion Public Relations Net Advertising

...''

Phone:91.674.3012345

School Address:

Xavier Institute of Management,
Xavier Square, Bhubaneswar - 751 013, India


Jobs & Resumes: Bhubaneswar
Houses & Roommates: Bhubaneswar

Network Management & Internet Technology
Object-Oriented Programming
Planning IT Enabled Organisations
Artificial Neural Networks
Data Warehousing & Data Mining
Brand Management
Product & Category Management
Distribution & Logistics Management
Sales & Sales Force Management
e-Marketing
International Marketing
Business to Business Marketing
Consumer Behaviour
Services Marketing
Sales & Distribution Management
Product Management
Media Planning
Neuro Marketing
Marketing Laws

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