Services Marketing

Xavier Institute of Management
Bhubaneswar, India

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' As the economy develps, service sector becomes more important. As consumer"s knowledge of the market and product increases, he/she demands better service. The service sector is gaining importance in India today. As the role of service in the economy increased, marketeres realised that the services needed different marketing strategies. The course aims to discuss in depth the stratgies adopted in the service sector.

Syllabus

Customers : - Customers Expectation & Perception - Customer Behaviour & Relationship - Complaint handling & Service Recovery
Service Development - Service Design - Service Standards - Service Scope
Service Delivery - Customer"s Role - Employee"s Role - Role of Electronic and other channels - Managing Supply and Demand - Pricing - Internal Service Communication
Service Quality - The Gaps - Measurement of Service Quality - Management"s Role in addressing Service Issues - Cases

...''

Phone:91.674.3012345

School Address:

Xavier Institute of Management,
Xavier Square, Bhubaneswar - 751 013, India


Jobs & Resumes: Bhubaneswar
Houses & Roommates: Bhubaneswar

Data Warehousing & Data Mining
Brand Management
Product & Category Management
Distribution & Logistics Management
Sales & Sales Force Management
e-Marketing
Advertising Management
International Marketing
Business to Business Marketing
Consumer Behaviour
Sales & Distribution Management
Product Management
Media Planning
Neuro Marketing
Marketing Laws
Innovation & New Product Introduction Management
Organisational Change & Development
Governance & Globalisation
Total Quality Management

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