Floral Design

Ashworth University
Norcross, Georgia, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Floral Design Course is comprised of 20 comprehensive lessons. They are easy to follow, yet challenging and stimulating at the same time. Each lesson begins with a subject matter preview and objectives, an introductory note from your instructor and a vocabulary builder of new words and terms.

Next comes the reading assignment. Practice exercises help you check and review what you’ve learned. At the end of the lesson is an open-book exam, which you may take online.

Lesson Descriptions ::
Lesson 1: Opportunities in Floral Design. Understanding the emotional power of flowers; the history of floral design; the floral design industry and employment opportunities; introduction to fresh-cut flower care; re-cutting stems, removing excess foliage; how to maximize vase life.

Lesson 2: Composition, Harmony and Unity. The design process; creating a complete artistic unit; developing a unique style; selecting parts that fulfill the theme; color; shape; placement; principles of harmony, selecting flowers, accessories and containers; unifying your designs through proximity, repetition and transition.

Lesson 3: Color. color theory defined; the properties of color: hue, value and intensity; the color wheel; primary, secondary and tertiary colors; creating color schemes with flowers; how floral designers utilize the psychological effects of color; contrasting and complementary color schemes.

Lesson 4: Balance, Proportion and Scale. Physical balance and visual balance; the four types of balance: symmetrical, asymmetrical, radial and open; proportion; scale; achieving proper vase-to-flower and flower-to-flower ratios.

Lesson 5: Focal Point and Rhythm. The importance of visual emphasis and focal points; using color, shape, pattern, size, spacing, texture, framing and accessories; rhythm in floral design; repetition and radiating lines; using transition to create "visual pathways".

Supplement: Time Management Guide. Sound techniques to help floral designers maximize their time.

Lesson 6: Line, Form, Space and Depth. The elements of line, form, space and depth in floral design; three basic linear configurations and how they affect feelings; grouping shapes together; design considerations of space; angling and overlapping stems to create depth.

Lesson 7: Texture and Fragrance. How flowers, foliage and accessories appeal to the senses of smell and touch; achieving textural variety in arrangements; which flowers are most fragrant; when to avoid strong fragrances; feelings evoked by certain flower scents.

Lesson 8: Tools, Containers and Mechanics. Tools for floral construction; container shapes and styles: glass, plastic, woven, ceramic and brass; using floral foam; wiring fresh flowers; how to use glue, clays and tape; ribbon and bow making; wrapping your floral arrangements.

Lesson 9: Floral Nomenclature and Post-harvest Physiology. Understanding botanically complete flower and leaf structures; names and expected life spans of flowers and plants; ways to extend freshness.

Lesson 10: Care and Handling of Flowers and Plants. Maintaining flowers after harvest; the chain from grower to consumer; conditioning stems; removing thorns and excess foliage; soaking tropical flowers; preservatives; conditioning and dry-packing; refrigerating fresh flowers; caring for and harvesting home garden flowers.

Lesson 11: Form and Shape. Constructing triangular, circular, crescent, vertical and horizontal arrangements; cone-shaped, one-sided circular, topiary ball and Hogarth curve designs; how to add mass with foliage and filler flowers; popular shapes for floral arrangements.

Lesson 12: Special and Seasonal Occasions and Holidays. Preparing for floral holidays; creating theme flowers for Christmas, Hanukkah, Valentine’s Day, Easter, Passover, Mother’s Day, Father’s Day, Independence Day, Memorial Day, Halloween, Thanksgiving and various religious holidays; other occasion bouquets: new baby, birthday, graduation, anniversary, get-well and sympathy.
Lesson 13: Flowers to Wear. Complementing fashions with flowers; determining color, proportion and scale; making corsages and boutonnieres; spray painting carnations; ribbon loops and flags; lace, netting and pins; techniques for crafting wristlets, barrette flowers and chaplets.

Lesson 14: Everlasting Flowers. Types of artificial flowers; designing permanent arrangements with artificial, dried and silk flowers; complementing interiors with silk flowers; drying, freeze-drying and pressing flowers; using plastic flowers; using glue, foam, wire and tape; cleaning and maintaining artificial flowers.

Lesson 15: Oriental Style of Design. Simplicity and symbolism in oriental designs; uses of linear and asymmetrical balance; classic, formal, naturalistic, and abstract flower designs; oriental-style containers and accessories; characteristics of Chinese and Japanese design; Ikebana or Japanese flower arranging.

Lesson 16: Contemporary Design Styles and Techniques. Advanced classic styles: mille fleurs, phoenix, waterfall and Biedermeier designs; botanical, vegetative and landscape designs; linear styles; modernistic trends: sheltered, pavé, new wave and abstract arrangements; basing and uniting techniques.

Lesson 17: Wedding Flowers. Components of the wedding floral package; centerpieces; ceremonial flowers for rituals and celebrations in churches, cathedrals, chapels and synagogues; altars; canopies; pews; bridal bouquets; floral headpieces; bridesmaids�bouquets; flower girls�baskets; ushers�boutonnieres; corsages for relatives; cake flowers; reception flowers; servicing the customer.

Lesson 18: Sympathy Flowers. The meaning of sympathy flowers; religious customs; handling in lieu of flowers requests; funeral terminology; casket sprays, lid insets, standing easels, garlands; grave bouquets; pedestal arrangements; working with families and funeral directors.

Lesson 19: Harvest and Distribution of Flowers. The world flower market; how flower producers, exporters and importers operate; seasonal availability of flowers and plants; harvest, rehydration, packing and shipping; time frame from grower to retailer; working with domestic and foreign growers; buying cut flowers from wholesalers, brokers or auctioneers; storage techniques.

Lesson 20: The Retail Florist Shop. Marketing; visual merchandising: dressing a window or storefront, in-store displays; starting or working in a full-service florist shop; specialty and limited service shops; flower carts; location options: free-standing shops, strip malls, shopping malls, business complexes, downtown offices.

...''

Phone:1.800.957.5412

School Address:

Ashworth University
430 Technology Parkway
Norcross, Georgia 30092
USA

Jobs & Resumes: Norcross
Houses & Roommates: Norcross

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