Pay Per Click Marketing

North Carolina State University
Raleigh, North Carolina, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Pay Per Click Marketing (PPC) is a sub-set of Search Engine Marketing and refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on the pages of sites within a search engine’s network of partners.

PPC services are a way of promoting your site by paying for the extra exposure, rather than relying solely on your site’s search engine ranking as determined by the search engine’s algorithm and the search engine compatibility of your site design. The extra exposure can include having your site listed above the regular "free" search results (known as "organic" results), under the heading "sponsored results" or "featured listings", or via specially designed text ads that display when your target keywords or phrases are searched on.

...''

Phone:919.515.2261

School Address:

NC State University
Office of Professional Development
Campus Box 7401
Raleigh, NC 27695-7401 USA

Jobs & Resumes: Raleigh
Houses & Roommates: Raleigh

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