Marketing and Branding

Indian Institute of Management Bangalore
Bangalore, Karnataka, India

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' To create awareness on the tripodal approach to brand building among sales/marketing managers who have no conceptual exposure to marketing concepts.

(The tripodal approach to brand building uses basic marketing dimensions which deal with providing value with the concept of segmentation, product/brand management and customer retention)

PROGRAMME CONTENTS

The program content is divided into three blocks (the tripodal approach).

The first block would deal with creating value and segmenting, targeting and positioning techniques.

The second block would deal with management of product-lines and brands

and would provide an overview relating to the linkages between various factors involved in product management/brand management.

The third part would deal with the basics of and customer relationship management.

TARGETED CUSTOMER PROFILE / SIZE

20 Participants with the profile given

PARTICIPANT / PROFILE

Sales managers/Marketing who have 5-10 years of experience and who do not have conceptual exposure to marketing.

Managers in other functional areas who would like to have an overview of marketing concepts and who may be involved in policy making aspects.

...''

Phone:+91-80-26582450

School Address:

INDIAN INSTITUTE OF MANAGEMENT BANGALORE
Bannerghatta Road, Bangalore, India
Pin Code : 560 076


Jobs & Resumes: Bangalore
Houses & Roommates: Bangalore

Total Cost Management
Dealers
Tax Planning and Management: Corporate Income Tax, VAT, Cenvat, Service Tax and Customs
Marketing Decision Models Using Spreadsheets
Intellectual Capital
Strategic Leadership Programme for IT Companies: Embedding Strategic Thinking
B2B Marketing
Outsourcing Management : Creating Value through Collaboration
Fixed Income Securities and Derivatives
Retailing
Strategic Sourcing & Supply Management
Reinvention through Entrepreneurial / Intrapreneurial Leadership
Managing People in Software Projects
Creative Marketing for IT Companies
Organisational Growth and Strategic Human Resource Management
Innovation Management
Advanced Financial Risk Management

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