Media & Marketing

Nanyang Business School
Singapore, Singapore

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The objective of this course is to introduce measurement/ reporting methods for mass media audiences, to learn to apply tools for strategic marketing/media planning and to increase awareness about the conduct of business in global marketing environments. Through a series of case studies, students are exposed to marketing and communications executives who conduct business regionally and across regions, and who represent many fields related to marketing communication, e.g. executives from multi-national and regional companies, broadcast media, production companies, print media, advertising firms and public relations firms.
...''

Phone:(65) 67911744

School Address:

Nanyang Business School
Nanyang Technological University
50 Nanyang Avenue, Singapore 639798

Jobs & Resumes: Singapore
Houses & Roommates: Singapore

Global Marketing
Product and Pricing Management
Integrated Marketing Communications
Strategic Brand Management
B2B Marketing
Sales Management
Marketing Channels Strategies
Consumer Behaviour
Services Marketing
Retailing Strategies
Campaign Design, Implementation & Evaluation
Advertising Management
Sun Zi Art of War and Business Applications
Mergers & Acquisitions
Negotiation
Creative Thinking & Problem Solving
Business Process Management
Strategic Technology Management
Supply Chain & Logistics Management

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