Promotion and Advertising

AMIDEAST
Abu Dhabi, Dubai, United Arab Emirates

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This Workshop offers contemporary view of the role and importance of marketing communications. It emphasizes the Importance of Integrated Marketing Communications concepts in enhancing the equity of brands and provides a thorough coverage of all aspects of an IMC program: Advertising, Promotions, Packaging, and Branding Strategies, Point-of-Purchase communications.

Learning Outcomes
To understand the practical and theoretical aspects of marketing Communications.
To Learn how each Promotional Technique is used and how to create a Marketing program.
Acquire the analytical skills necessary for evaluating Advertising Strategies.
Understand the ethical issues in the field of marketing communications.
Who Should Attend?
Marketing and Sales Managers
Public Relations Manager
Advertising Manager
Product Managers
Course content
Overview of Integrated Marketing Communications.
The Marketing Communications Process and Brand-Equity Enhancement
Positioning and Targeting for MarCom Efforts.
The Communication Process, Meaning Creation, and Fundamentals of Consumers’’
Use of MarCom Information.
Persuasion in Marketing Communications.
MarCom’’s Role in Facilitating Product Adoption.
Brand Names, Logos, Packages, and Point-of-Purchase Materials.
Overview of Advertising Management.
Creative Advertising Strategy.
Endorsers and Message Appeals in Advertising.
Assessing Ad Message Effectiveness.
Traditional Advertising Media.
Online and Alternative Advertising Media.
Direct Advertising Media.
Media Strategy Analysis.
Overview of Sales Promotion Management.
Trade-Oriented Sales Promotion.
Consumer-Oriented Promotion.
Marketing Public Relations and Sponsorship Marketing.
Environmental, Regulatory, and Ethical Issues in Marketing Communications. ...''

Phone:971-2-445-6720

School Address:

CERT Technology Park, Higher Colleges of Technology , Muroor Road (4th Street),
Opposite to the Fire Station
Defense Area, Abu Dhabi, United Arab Emirates

Dubai Testing Center:

Block 2B, Office G-01B
Knowledge Village, Dubai
Phone: 971-4/367-8176


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