Retailing and Merchandising

AMIDEAST
Abu Dhabi, Dubai, United Arab Emirates

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The objective of this Workshop is to examine the opportunities and problems faced by marketers in contemporary retail formats. The principle issues involved in retailing are explored, including store location and layout, merchandise planning, buying and selling, category management and coordination of store activities. Overall, the course will allow students to develop appropriate skills and knowledge for effective and efficient decision making in the contemporary retail environment.

Learning Outcomes
Identify consumer needs and wants, both in building patronage and in maintaining customer loyalty.
Develop planning frameworks that can assist in strategic analysis, and establish strategic direction toward achieving growth and proper positioning.
Evaluate retailing performance in terms of store image and brand equity, along with productivity and profitability measures.
Comprehend store location decisions and techniques, development in category management and supply chain management.
Understand retailers own brands, retail pricing and its effect on consumers buying behavior.
Identify trends and major decision areas in advertising and promotion.
Understand in-store selling environment, through its overall design and atmosphere.
Develop measures for customer satisfaction with service quality.
Who Should Attend?
Marketing and Sales Managers
Product Managers
Retail Sales Managers
Sales Force
Course content
Retail Marketing Evolution
The Competitive Environment
Understanding the Consumer
Retail Strategy and Planning
Monitoring Marketing and Financial Performance
Retail Location
Product Selection and Buying
Retailer’ Own Brands
Retail Pricing
Advertising and Promotion
The Selling Environment
Retail Service
International Retailing
E-tailing
...''

Phone:971-2-445-6720

School Address:

CERT Technology Park, Higher Colleges of Technology , Muroor Road (4th Street),
Opposite to the Fire Station
Defense Area, Abu Dhabi, United Arab Emirates

Dubai Testing Center:

Block 2B, Office G-01B
Knowledge Village, Dubai
Phone: 971-4/367-8176


Jobs & Resumes: Abu Dhabi, Dubai
Houses & Roommates: Abu Dhabi, Dubai
Travel Agencies: Abu Dhabi, Dubai

Search other schools for Retailing and Merchandising training resources.

Neuro-Linguistic Programming (NLP)
Interpersonal Communication
Dynamic Presentations
Develop Your Personal Influence and Impact Through NLP
Customer Service Etiquette - Office Protocol
Customer Relations and Customer Satisfaction
Leadership
TQM - Total Quality Management
Services Marketing
Promotion and Advertising
Sales Management and Selling Techniques
Market Research
Public Relations
Customer Relationship Management
Communication and Interactive Skills
Writing Skills
Interpersonal Development Skills
Call Centre Customer Service Excellence
Effective Leadership Skills

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: ASKEDU jobs and talents message board can help you find jobs related to your experience in a specific city, or hire somebody in place with particular knowledges.