Advertising & Promotion

BMC International Education Group
Singapore, Singapore

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This unit is designed to provide learners with a comprehensive understanding of the key areas of advertising and promotion as part of an integrated approach to marketing communications. Learners will develop the ability to determine specific promotional activities in response to target audience and other stakeholders�characteristics, and to apply and justify appropriate promotional mixes within a strategic and tactical framework.

...''

Phone:65655655

School Address:

Blk 130 Jurong East Street 13, #03-221 Singapore 600130



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