Training Course:Media AwarenessSchool/Trainer:Mouse Training
London, United Kingdom
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This course has been designed to allow delegates to learn about and practice dealing with the Media and establish good media relations.
At the end of the course delegates will be able to:-
To demystify the media industry
Show companies how to put themselves forward as experts in their
Retrospective fields
Promote a proactive approach to media rather than a reactive one
To answer companies questions about using the media
To establish media relations as an important part of a companies
Marketing strategies
To show the differences between TV, radio and newspapers
The influence of the internet on media relations
Opening up PR opportunities
Giving the right impression, even if the news is bad and being informative
Getting you noticed
Having the confidence and skills to deal with this industry
Course Outline
What is news?
Do you have news?
How do you know?
What do you do with it?
The Media Interview
How to cope
What to say and wear
What to expect
Having fun
Understanding the Media
What’s their agenda/angle
What’s your agenda/angle
Knowing your rights
Interview Techniques
How they differ
What information you need to supply
Press conferences (Media training course only)
Where and why to hold one
Controlling one
Broadcast Media
The TV interview
Preparation & Development of Messages
Thinking about what you will say
Backing up your claims
The Negative
It’s not always a positive response
How to tackle the negative
The back-up plan
Bridging Phrases
Answering the question and getting your point across
Turning questions around to benefit you
Mock interviews (Media Training course only)
Feeling under pressure and dealing with it
Analysis of your mistakes
Getting that perfect sound bite
Where to hold an interview
The radio interview
The face to face interview
The telephone interview
...''
Please go to the school's official website for training price and schedule:
http://www.mousetraining.com/
Phone:+44 (0) 20 7920 9500
School Address:
7th Floor Crystal Gate
28-30 Worship Street
London
EC2A 2AH
United Kindom
Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London
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