Business Intelligence and Reporting (Diploma)

Montreal College of Management and Technology
Montreal, Quebec, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This program explores a wide range of contemporary issues including

Data warehousing and data mining theory and practice Tools and techniques for delivering business intelligence
Information and knowledge management and Implementation and exploitation of emerging technologies


Semester 1
Operations management
Database Design and Architecture
SQL programming and PL SQL
Working with Linux
Marketing Management principles

Marketing Research Principles and Practice
Data warehousing Fundamentals

Semester II

Database marketing strategies I

Business statistics

Data warehouse Database Design

Decisional support system / Building Reports
Web Technologies

Business Intelligence Tools and Techniques 1



Semester III
Database Marketing strategies II

Strategic Marketing Management

Customer Relations Management ( CRM and ERP)
Final project and Internship

The Objective of the Marketing Management and Database Analytics program is to educate the students to become a business analyst who is able to:

Apply marketing concepts and principles to the various services sector and apply analytical tools for analysis
Develop and implement effective strategic marketing plans for products and services.
Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
Create strategic customer relationship building marketing communications and loyalty building programs.

Features:16 months of full-time intensive training
Will learn Business Intelligence software’s such as SAS, COGNOS and BUSINESS OBJECTS etc.
Opportunity for paid, 4-month work-term at companies





Professional Practice

Montreal College’s learning architecture, inspirited by evolutionary training model, focused on the principle of professional practice, which lies at the core of our career program. Similar to the internship model, Professional practice is about creating education work linkages. Here, as student is exposed to real life work situations, under the supervision of a faculty member as well as representative from the industry. Under professional practice, as student transfers the knowledge and skills imbibed in the classroom situation to professional practice site, with the help of MCMT as well as the industry mentor.


Benefits of Professional Practice

Professional Practice familiarizes a student with his work environment; his organization, his role and his profession.

It helps students build the qualities of mature professional in terms of planning and organizing abilities. These include the ability to anticipate and estimate the unknown and deal with it.

It enables students to become self-reliant and get ready for the world of work

...''

Phone:1 514 312 2383

School Address:

1255 University Street, Suite 510
Montreal, Quebec, Canada
H3B 3V8


Jobs & Resumes: Montreal
Houses & Roommates: Montreal
Travel Agencies: Montreal

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