Event Planning Management (Certificate)

Florida State University
Tallahassee, Florida, United States

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This is an advanced course in event management. The focus will be on managerial aspects of event operations such as economic impact, assessment, infrastructure, safe operations, staging and production, food and beverage operations, vendors and volunteers.

Course Objectives:

The student will:

Create a Production Book of on-site operations which accurately evaluates all event activities, includes all reports, collects and archives all documents, records, physical evidence and historical information regarding a specific community event.
Explain the economic, social, cultural and political value of various events.
Distinguish between the interdependence of event elements to forecast potential gaps and discrepancies in an event plan.
Describe the elements of efficient and effective site selection, inspection and plan development including evaluation of site suitability, compliance with local, state and federal laws and regulations in relation to the goals and objectives of the event.
Design a customer service plan to include promotional materials, registration, guest relations, VIP services and protocol requirements.
Assess and determine required infrastructure for events including transportation services, parking needs, compliance with municipal ordinances, waste control, utility needs, labor force and event compliance with labor union jurisdictions and regulations.
Assess and determine safe operation requirements including communication systems, safety and health requirements, and security, medical and emergency services to integrate in event planning.
Identify and integrate elements needed to develop a theme for an event including incorporating the message, décor items, staging, equipment and visual items to create and enhance the experience for the participant.
Determine the appropriate fundamental elements of event production including equipment, sound services, illumination and multimedia production.
Design and develop the structure of an event to enhance the purpose and theme of the experience including determining and booking entertainment, products and services, integrating the logistics, monitoring the performance delivery and evaluation.
Evaluate and determine the needs of specific events and specific venues in terms of available resources, sequencing, efficiency, planning, contingency plans and insurance.
Determine the appropriate event food and beverage operations through identifying the needs, determining and procuring the providers, products and services required, coordinating the service style, sites and schedule and complying with licensing, health and safety regulations.
Explain the elements needed to create and deliver appropriate memorable experiences for patrons through the use of mementos, awards, contests, prizes, souvenirs.
Determine the need and purpose for companion programs, trips, activities, spouse and child care in conjunction with the main event, as applicable.
Describe the skills needed and techniques used to manage vendors and volunteers including identifying, soliciting and selecting appropriate vendors and recruitment, selection and training of volunteers.
Explain the importance of managing information for historical purposes
...''

Phone:(850) 644-3500

School Address:

408 Westcott
Tallahassee, FL 32306-1410
USA

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