Training Course:Understand your customer behavior and business effectiveness WorkshopSchool/Trainer:Portland State University
Portland, Oregon, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Learn how implementing a measurement strategy to track user behavior will improve your company goals and success rates. During this two-Friday workshop, individuals will analyze critical Web site business objectives and m p those objectives to user scenarios to gauge Web site effectiveness. Both measurement tools and classic usability-analysis techniques will be used in this process. Participants will uncover Web site business questions and craft appropriate solutions for ongoing evaluation of the site as a business application. Participants will also create strategies for scenario-completion analysis to be used in testing marketing campaigns, validating usability, planning design changes, and justifying development expense. Design enhancements will be reviewed to increase visitor satisfaction, reduce drop-off rates, maximize trial downloads, maximize online revenue, and ensure visitors easily get to the right product information. Experts from industry-recognized analysis firms will coach participants in best practices and methodologies. Learn how to use this powerful technology to increase the effectiveness of your business online.
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Please go to the school's official website for training price and schedule:
http://www.pdc.pdx.edu/
Phone:800-547-8887 ext. 4832
School Address:
Portland State University, Professional Development Center, 1633 SW Park Ave., Portland , OR 97201 USA
Jobs & Resumes: Portland
Houses & Roommates: Portland
Travel Agencies: Portland
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