Training Course:Promotional WritingSchool/Trainer:Portland State University
Portland, Oregon, United States
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This one-day session will give you the building blocks you need to create compelling web sites, company literature, newsletters, advertising, and publicity. Learn how to turn every letter, email, and proposal into a cost-effective marketing tool.
How you will benefit:
Develop a starting-point draft of your own material, along with a plan for using it most effectively
Receive - Step-by-step guidelines for presenting your message to best advantage - Checkpoints for writing copy that works - A chart that shows you - at a glance - how your materials fit into your overall marketing activity - A list of the most effective words you can use - A glossary of trade terms to put you in the know - A list of key questions to ask your production people and suppliers
What you will cover:
The basics of writing clear, results-oriented copy
The four-step process that gets you started fast and keeps you on track
New ways to define your audiences and understand their needs
How to determine, and make the most of, your unique competitive advantage
Tested tactics for getting better results without spending more money
New, cost-effective ways to combine time-tested techniques
The latest technology to present your product or service
Making the most of limited production dollars
...''
Please go to the school's official website for training price and schedule:
http://www.pdc.pdx.edu/
Phone:800-547-8887 ext. 4832
School Address:
Portland State University, Professional Development Center, 1633 SW Park Ave., Portland , OR 97201 USA
Jobs & Resumes: Portland
Houses & Roommates: Portland
Travel Agencies: Portland
Search other schools for Promotional Writing training resources.
Other training courses offered by Portland State University:
Emotional Intelligence for Project Managers
Facilitating Project Meetings
Mastering Decision Making for Project Managers
Six Sigma Champion
Six Sigma Green Belt Certificate
Six Sigma Black Belt Certificate
Organization Development certificate
Professional Writing Certificate
Business Writing I: Memos, Reports, and Proposals
Business Writing II: Enhancing Credibility and Professionalism
Technical Writing for Non-Technical Readers
Tax Practitioners
XHTML
Style Sheet Design (CSS)
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