Marketing for Engineers Workshop

Professional Development Centre, University of Toronto
Toronto, Ontario, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' MARKETING FOR ENGINEERS: FROM PRODUCTS TO CUSTOMERS

As the new customer-centric economy grows, marketing will assume even greater importance in the high-tech product and service industries. Enhance your contribution to your firm by combining your technical skills with an increased understanding of key marketing concepts and strategies.

Marketing for Engineers: From Products to Customers exposes and explains the marketing process and has been designed specifically for any level of today’s engineering professional. This new seminar will enable you to more effectively identify new product and sales opportunities.

Marketing for Engineers covers strategic and tactical aspects of marketing, and uses a mix of lectures, case discussions and exercises. Participants gain first-hand experience and sound knowledge to obtain the following outcomes:

- Understand why firms need to be customer oriented and learn the critical factors of success
- Understand concepts of segmentation, targeting and positioning and learn to write positioning statements for your products
- Identify key drivers of customer purchase decisions, and differentiate between economic and psychological drivers
- Identify an appropriate branding strategy for your products
- Plan marketing research that allows you to effectively listen to the voice of the customer
- Enhance your ability to manage your firm’s technology strategy post-commercialization
...''

Phone:416-978-3481

School Address:

Mailing Address:
Faculty of Applied Science and Engineering
35 St. George Street, Toronto, ON M5S 1A4, Canada

Courier Address:
Bahen Centre, Room 8143
40 St. George Street, Toronto, ON M5S 2E4, Canada


Jobs & Resumes: Toronto
Houses & Roommates: Toronto

Problem Solving and Decision Making
Project Management
Client /Customer Relations
Systems Management �Holistic approach to quality, performance and compliance
GxP Regulations �Effective management in regulated environments
Risk Assessment
CAPA - Corrective and Preventative Actions
GMP Guidelines
ICH Stability
QSIT (FDA Audit Practices)
Physical Asset Management Certificate
Project Management Essentials
Hands-on Microsoft Project
Comprehensive Project Management
Advanced Microsoft Project
PRINCE2 Foundation
PRINCE2 Practitioner
Project Portfolio Management
Financial Modeling and Valuation

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