Strategic Public Relations Management

London Corporate Training Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Public relations executives:-

Who are account directors in major national or multi-national public relations consultancies.
Who run national or multi-national public relations consultancies.
Who are advisers at Ministerial level in government departments.
ALSO
Company directors and others in senior positions who need to understand top-level public relations strategies
Those who need an introduction to strategic public relations for any other reason.
Objectives of the course:
To appreciate how Public Relations integrates with the Marketing Mix.
To develop your strategic corporate communication skills.
To enhance your existing public relations knowledge.
To update your knowledge of public relations at an international level.
How to make effective use of the media.
To understand the importance of creating and maintaining a consistent corporate identity.
To appreciate the importance of the internet in modern public relations management.
The course will cover:
An Overview of Marketing
Integrated Marketing Communications
Revision of Public Relations techniques
The Nature of Strategic Public Relations
The Management of Strategic PR
Media Relations in the Global Village
TV, Radio and Press Interviews
Corporate Image, Identity & Strategy
Crisis Management
Information Technology for Public Relations
Personal Public Relations Skills

...''

Phone:+44 (0) 208 995 8090

School Address:

London Corporate Training Ltd
10 Barley Mow Passage
London
W4 4PH
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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