Advanced Strategic Public Relations Management

London Corporate Training Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Public relations executives:-

Who have senior posts with responsibility for public relations in large organisations.
Who are account directors in major national or multi-national public relations consultancies.
Who run national or multi-national public relations consultancies.
Who are advisers at Ministerial level in government departments.
ALSO
Company directors and others in senior positions who need to understand top-level public relations strategies.
Those who need an introduction to advanced strategic public relations for any other reason.
What you will learn:
To develop your strategic corporate communication skills.
To enhance your existing public relations knowledge.
To update your knowledge of public relations at an international level.
How to make effective use of the media.
To understand the importance of creating and maintaining a consistent corporate identity.
To appreciate the importance of the internet in modern public relations management
The course will cover:
The Nature of Strategic Public Relations
Integrating Public Relations and Marketing
Media Relations in the Global Village
TV, Radio and Press Interviews
Crisis Management
Integrated Marketing Communications
Public Relations Skills �press releases, presentations
Corporate Image, Identity & Strategy
Case Study Analysis

...''

Phone:+44 (0) 208 995 8090

School Address:

London Corporate Training Ltd
10 Barley Mow Passage
London
W4 4PH
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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