Marketing Management

London Corporate Training Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is ideal for all those involved with the strategic planning, development and implementation of marketing plans.
What you will learn:
Concepts and importance of Marketing Planning in Business
Concepts and importance of Resource Planning in Enterprise
Current trends in Strategic Marketing
Understand key elements of brand management
Gain knowledge of the principles of marketing management and how to apply them in your own business context
Understand how to evaluate and create an effective, profitable strategic marketing plan
Exploit gaps and opportunities within the market
The course will cover:

An overview of Key Marketing concepts
Marketing Planning
Objective setting
Product/Brand Management
Product life cycles / Boston Matrix / Ansoff Matrix and other models
Marketing Research methods
Responding to changing demands
Strategic Marketing
Marketing communications
Integrated Marketing Communications
Advanced Communication Strategy
Total Quality Management (TQM) in Marketing

...''

Phone:+44 (0) 208 995 8090

School Address:

London Corporate Training Ltd
10 Barley Mow Passage
London
W4 4PH
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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