Advanced Marketing, Brand Management and Public Relations

London Corporate Training Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course is ideal for all those whose work involves them in the planning and implementation of both advertising and marketing operations.
What you will learn:
How to carry out a successful integrated marketing campaign
How to detail the elements of the promotional mix
The differences and relationship between marketing and advertising
How to use advertising to reinforce the marketing operation
The essentials of planning a campaign
Budgeting: the allocation of resources
The assessment and selection of outside advertising and PR agencies
The course will cover:

An Overview of Key Marketing Concepts
Integrated Marketing Communications
Direct Marketing
Marketing Research
The Marketing Planning Process
Product/Brand Management
Segmentation, Targeting and Positioning
Promotional Planning
Planning the Advertising Campaign
Media Selection
Sales Promotion
Public Relations and its Contribution to the Marketing Mix

...''

Phone:+44 (0) 208 995 8090

School Address:

London Corporate Training Ltd
10 Barley Mow Passage
London
W4 4PH
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

Search other schools for Advanced Marketing, Brand Management and Public Relations training resources.

Advanced Strategic Public Relations Management
Developments in Port Reform & Privatisation
Secretarial Skills in Practice
Advanced Management Skills for PA’s
Executive Secretaries and Directors’ Personal Assistants - Advanced DIploma
Senior Secretaries and Personal Assistants - Diploma
Dynamic Office Management and Administration
Inspirational Sales Techniques
Customer Relationship Management
Marketing Management
Management Strategies in the Oil, Gas and Petrochemical Industries
Telecommunications
Stores management, Inventory Planning and Control
Creative Strategies for Managing your New Business
Stress Management
Personal and Professional Development

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: In most cases you will get a unique submit code along with your each posting on this website. Please provide it as well as the message title if you want any assistance for editing/removal.