Marketing (Certificate) (Master Degree)

Open Universities Australia
Melbourne, Victoria, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The Master of Marketing is offered by Monash University. This leading program is offered via multimedia delivery and provides a solid foundation for a career in the marketing profession. It consists of twelve units and it is expected that students will complete the program in three years of part-time study.

Students enrolled in the Master of Marketing or Executive Certificate in Marketing may study towards different levels of qualification, depending how many units are successfully completed. You can exit the program after completing:

Executive or Graduate Certificate in Marketing (4 units)
Graduate Diploma in Marketing (8 units)
Master of Marketing (12 units)

Program Objectives
This program aims to enable students to:

Understand marketing concepts, corporate objectives, strategies and practical implementation
Understand concepts in psychology and sociology relevant to consumer behaviour
Understand the nature and scope of marketing research and methodology
Develop knowledge and skills to plan, strategise, implement and evaluate marketing programs that target the internal and external constituencies of businesses and organisations
To understand and appreciate the cross-cultural issues which impact on the marketing activities of organisations operating in an international environment.
...''

Phone:+61 3 8628 2500

School Address:

GPO Box 5387
Melbourne,
Victoria 3001,
Australia

Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne
Travel Agencies: Melbourne

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