Training Course:Sport Marketing and SponsorshipSchool/Trainer:Open Universities Australia
Melbourne, Victoria, Australia
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Explore the marketing of sport and issues such as fan (consumer) behaviour, value exchange between sport organisations, the media and other key stakeholder groups and the implications for sport marketing planning and strategy development. You will examine sport sponsorship, a major facet of sport marketing strategy involving the broader business community. Attention is focussed on the nature of sponsorship as a communications vehicle, sponsorship planning, objective setting and evaluation. The unit is designed to appeal to those with an interest in marketing strategy and application. ...''
Please go to the school's official website for training price and schedule:
http://www.open.edu.au/
Phone:+61 3 8628 2500
School Address:
GPO Box 5387
Melbourne,
Victoria 3001,
Australia
Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne
Travel Agencies: Melbourne
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