Advertising and Promotions Management

Macquarie Graduate School of Management
Macquarie Park, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This unit aims to give students a very practical and yet theoretically grounded understanding of how advertising and promotion works. Topics covered include advertising strategy, campaign planning, media planning, creativity, assessing advertising and promotion effectiveness, direct marketing and public relations. Taking a holistic view, the unit aims to help students make management decisions related to advertising and promotion, and to ensure that such decisions are properly integrated into the firm’s marketing mix.

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Phone:+61 2 9850 7800

School Address:

Talavera Road
Macquarie University NSW 2109


Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

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