Training Course:Customer Relationship Management (CRM)School/Trainer:Macquarie Graduate School of Management
Macquarie Park, NSW, Australia
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This unit explores the ways in which CRM is concerned with the development and maintenance of long-term, mutually beneficial relationships with strategically significant customers. This unit takes the view that CRM is viewed as the intelligent management of the existing and potential customer base, with a view to optimising long-term company and customer value. Issues such as: customer portfolio analysis, network management, database development, data mining, developing customer value propositions, IT for CRM and customer bonding strategies will be covered.
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Please go to the school's official website for training price and schedule:
http://www.mgsm.edu.au/
Phone:+61 2 9850 7800
School Address:
Talavera Road
Macquarie University NSW 2109
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park
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