Marketing Management

Macquarie Graduate School of Management
Macquarie Park, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This unit examines the relationship between the needs, behaviour and demands of the marketplace and the objectives, marketing strategies and programs developed by the firm. The unit utilises lectures, a project and a marketing simulation game that is designed to explore the complex interrelationships in marketing within a dynamic setting. The unit commences with an introduction to the marketing concept and then addresses issues such as market segmentation, marketing planning, growth strategies, market research, services marketing and detailed issues involved in marketing program formulation.

...''

Phone:+61 2 9850 7800

School Address:

Talavera Road
Macquarie University NSW 2109


Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

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