Strategic Marketing

Macquarie Graduate School of Management
Macquarie Park, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This unit explores the relationship between marketing strategy formulation and the strategic direction of the organisation. It is designed to develop skills in analysing, planning, implementing and controlling marketing policies in the business enterprise. The central focus is the study of market strategy formulation with particular emphasis on the use of simulation models and behavioural approaches to inform key strategic marketing decisions regarding products, markets and competition. Examination of the literature relevant to advanced marketing topics and the study of actual marketing problems in selected companies provide an important part of the learning environment. The unit also utilises a sophisticated marketing simulation game to explore and demonstrate the dynamic inter-relationships in key marketing decision areas.
...''

Phone:+61 2 9850 7800

School Address:

Talavera Road
Macquarie University NSW 2109


Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

Search other schools for Strategic Marketing training resources.

Logistics Management
Management of Innovation
Operations Management
Operations and Logistics Strategy
Project Based Management
Advertising and Promotions Management
Consumer Behaviour
Customer Relationship Management (CRM)
Marketing Management
Services Marketing
New Enterprise Management
Women in Leadership
Talent Management for Peak Performance
Competitive Analysis
Strategic Innovation Management
Supply Chain Executive
Emerging Leaders
Influence & Negotiation Skills for the New Workplace

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: You do not need to register before you can use most of our services. You will get a code for each posting ever made on this website. It is the key for you to remove the posting anytime by yourself.