Training Course:Competitive AnalysisSchool/Trainer:Macquarie Graduate School of Management
Macquarie Park, NSW, Australia
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' Competitive Intelligence is concerned with the processes and systems companies use to continuously improve their competitiveness in an ever changing global market place.
Competitive Analysis is a practical tools and techniques 2-day program that provides you with conceptual frameworks and analytical methods for understanding the dynamics of strategy and organisation, industry structure and how competitors interact in the evolving, global marketplace. The program uses decision-focused cases and is oriented toward solving organisational problems.
An understanding of the dynamics of competition and industry evolution is an important input in the development of an effective competitive strategy. The program examines key questions like:
How should I go about analysing an industry, competitors, the organisation and customers?
What models and frameworks are most applicable?
What types of data do I look for and how can they be organised?
Where do I look for these data?
What are the best ways for employing the data? ...''
Please go to the school's official website for training price and schedule:
http://www.mgsm.edu.au/
Phone:+61 2 9850 9016
School Address:
Talavera Road
Macquarie University NSW 2109
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park
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Other training courses offered by Macquarie Graduate School of Management:
Project Based Management
Advertising and Promotions Management
Consumer Behaviour
Customer Relationship Management (CRM)
Marketing Management
Services Marketing
Strategic Marketing
New Enterprise Management
Women in Leadership
Talent Management for Peak Performance
Strategic Innovation Management
Supply Chain Executive
Emerging Leaders
Influence & Negotiation Skills for the New Workplace
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