Training Course:Marketing (Certificate) (Master Degree)School/Trainer:GradSchool.com
Newcastle, NSW, Australia
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' The marketing programs are designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
The program was developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. No prior knowledge is assumed.
Admission Criteria
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Graduate Certificate in Marketing
Applicants must have a recognised Diploma or Certificate and two years work experience; or 10 years work experience.
The four courses that a student completes in the Graduate Certificate may be counted towards the Masters Program.
Master of Marketing
Applicants must have a recognised Bachelor degree or Postgraduate Diploma or Graduate Certificate; or a recognised Diploma and two years work experience.
Program Structure
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Graduate Certificate in Marketing
The Graduate Certificate requires 40 units, gained through the completion of four courses worth 10 units each. Students are required to complete two courses (20 units) from Section A Prescribed Courses (excluding GSBS6370). The remaining two courses (20 units) may be selected from the remainder of Section A (excluding GSBS6370) or from Section B Directed Elective Courses.
Master of Marketing
The Master of Marketing requires the completion of eight courses (80 units). Students are required to complete all five courses (50 units) from Section A Prescribed Courses and three courses (30 units) from Section B Directed Elective Courses.
A minimum grade point average of 4.0 (a pass grade) after four courses is required to remain in an eight course Masters degree program.
Group A - Prescribed Courses
GSBS6010 Foundations of Marketing Theory (Formerly Marketing Concepts and Strategies)
GSBS6021 Consumer Decision Making and Behaviour (Formerly Consumer Behaviour)
GSBS6031 Marketing Research (Formerly Market Research)
GSBS6300 Integrated Marketing Communications
GSBS6370 Strategic Marketing Management (This course is to be studied after the completion of four courses - 40 units)
Group B - Directed Elective Courses
GSBS6041 Contemporary Global Marketing (Formerly International Marketing)
GSBS6111 Services Marketing Management
GSBS6270 Business to Business Marketing Management
GSBS6301 Brand Development and Marketing
...''
Please go to the school's official website for training price and schedule:
http://www.gradschool.com.au/
Phone:1800 88 21 21, 61 2 4921 8856
School Address:
GraduateSchool.com
The University of Newcastle
University Drive
CALLAGHAN NSW 2308
AUSTRALIA
Jobs & Resumes: Newcastle
Houses & Roommates: Newcastle
Search other schools for Marketing training resources.
Other training courses offered by GradSchool.com:
MBA
Graduate Certificate in Innovation and Commercialisation
Master of Aviation Management
Digital Media
Graduate Certificate in Environmental Management
Environment and Business Management
Master of Nursing (Advanced Practice)
Graduate Diploma in Medical Statistics
Graduate Certificate in Occupational Health and Safety
Master of Workplace Injury Management and Occupational Rehabilitation
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