ADVERTISING

Centre for Continuing Education, Concordia University
Montreal, Quebec, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' The objective of this on-line course is to provide the student with a thorough understanding of advertising principles and methods from three different viewpoints: the nature of services provided by advertising agencies; the needs of the user (business, institutions) of these services; and the needs of society in economic, ethical and legal terms. Emphasis will be placed on the communication process and the role of advertising and sales promotion within the marketing mix.

...''

Phone:514-848-3600

School Address:

Centre for Continuing Education
La Tour du Faubourg
1600 Saint-Catherine Street West
Montreal, Quebec
H3H 2S7


Jobs & Resumes: Montreal
Houses & Roommates: Montreal
Travel Agencies: Montreal

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French Written Communication
General Business Studies
RECRUITMENT
HUMAN RESOURCES MANAGEMENT
HUMAN RIGHTS AND LABOUR REGULATIONS
MARKETING
SALES MANAGEMENT PRACTICES
CONSUMER BEHAVIOUR
CONTRACT LAW
INTERNATIONAL MARKETING
RETAIL MANAGEMENT
BUSINESS COMMUNICATION
Global Marketing
INTERNATIONAL MARKET ENTRY AND DISTRIBUTION
Graphic Applications in Desktop Publishing
Page Layout
InDesign
Illustrator
Graphic Design

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