CREATIVE DESIGN IN ADVERTISING

Centre for Continuing Education, Concordia University
Montreal, Quebec, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course will present fundamental notions of branding strategies and practical tools needed in the advertising and communications industries. Through a series of project-based sessions, students will explore the power of branding and the impact of corporate identity applied through a diversity of media. This course will give students the opportunity to experiment with the creative concept and process, from the design brief to media placement, as used by professionals in the field. Students will also examine the roles and responsibilities of the art director and creative director in correlation with marketing and media teams. In addition to lectures and group discussions, this course will feature unique and exciting assignments that will mimic the context of actual advertising campaigns.

All projects will be computer-based and will include some of the following options:magazine and newspaper ads, direct mail, outdoor posters and billb oards, web banners and newsmedia ads, television and motion graphics design, point of purchase, and guerilla advertisement.

...''

Phone:514-848-3600

School Address:

Centre for Continuing Education
La Tour du Faubourg
1600 Saint-Catherine Street West
Montreal, Quebec
H3H 2S7


Jobs & Resumes: Montreal
Houses & Roommates: Montreal
Travel Agencies: Montreal

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